Your business book marketing adventure starts here
Join Autholio, the community where business book authors get their book marketing done, side by side.
Welcome to Autholio - what is it and what’s inside?
Community, practical guidance, and accountability - without your business book marketing taking over your life.
Does any of this sound familiar?
You've written your book, have lots of ideas for marketing, but don’t know what to do first.
You're doing bits of marketing here and there, but nothing feels joined up
You know your book could be doing more for your business, but you're just not sure how
You're figuring business book marketing out alone, and it's slow and a bit lonely
You can't justify marketing agency fees, but you don't want to just guess your way through it
The generic book marketing advice you’ve seen doesn't fit a business book author like you
You've found plenty of advice, programmes, and blueprints out there, but you have no idea who to trust or whether any of it actually applies to you
If any of that sounds familiar, you'll already know there is so much you could do to promote your book. It's often overwhelming, time-consuming, or too costly. Maybe all 3!
So why Autholio?
Working with authors one-to-one, a few things became clear.
Book marketing isn't a straight-line route on a map. You plan, yes, but once you start, it gets more like an adventure. You head down side-tracks, occasionally double back, sometimes feel genuinely lost, and once in a while stumble on an unexpectedly beautiful view. That's just the reality of book marketing.
It also works far better when you start planning it early, before the book is finished and sitting there with that persistent little pebble in your hiking boot, the one that keeps reminding you the marketing is still waiting to be done.
Many authors want to understand their book marketing well enough to do it themselves or hand some of it off to a VA. They want it to fit around their life and work, and not become a second job.
And although your book marketing is your own adventure, none of us has to do it alone. The people who travel some of the way alongside you, and the guidance you get from others who have experiences to share, valuable knowledge of the path, shortcuts, and where not to go… these are what make the experience memorable. And maybe worth writing another book about!
That's what Autholio was created to help you with.
Your book. Your audience. Business magic.
Autholio is the community where business book authors figure out how to get their books in front of their audience and integrate them into their business to create business magic. This looks different for every member as everyone's book, business, and ideal client combination is unique to them. So we work individually but come together for accountability, practical support, and community.
Think of it as the business book marketing equivalent of The Explorers Club: a place to plan your next expedition, get guidance from people who've already travelled those roads and byways, share the highs and get support with the lows, and tell your tales of discovery and bookish adventure to people who completely get it.
Autholio is here to help you
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Get your book marketing done.
When others are expecting you to show up, it's amazing how much easier it is to lace up your boots and head out.
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Join authors who are your people
get your marketing done alongside other authors who are positive, practical, and who completely understand what you're building.
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Make book marketing a marketing activity, not a full time job
Book marketing will become a business task that fits around your life and becomes a sustainable part of how you work.
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Make better decisions with less effort
Someone in the room has usually already been down that path and knows which bits are worth it and what/who to avoid.
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Introduce people to your business using your book
Your book becomes a door to visibility, opportunity, and business growth.
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Stay on track
Each month has one clear focus, an essential waymarker on the book marketing route. You go deeper into one crucial aspect of book marketing, building knowledge and taking action.
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Make measurable progress
Steady and sustainable is the whole point. Setting off at a pace you can keep going for miles, without having to sit down after the first hill.
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Have people rooting for you to succeed
Hard moments are easier when you're not having them alone. Someone else has been lost on that path too, and probably has a good story about it.
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Have a book where the last page is the beginning for future new clients, not 'The End'
Your book keeps opening doors long after publication. Step through one and find another waiting, just like the best adventures.
Every great adventure story doesn't just have fellow travellers. There's always a guide, too.
Meet Your Guide
Hi, I’m Sally
I'm a business book marketing specialist and your guide for the adventure ahead.
I help business book authors build their audience of readers and make their book work for their business. There's one mountain to climb, but everyone's route up it looks different depending on who they are, what they enjoy, and what they want their book to do.
When I work with business book authors, I listen first and tailor everything to where they are and what they want their book to do. The goal is always to make the process feel manageable, keep things moving, and free authors up to focus on their writing, business, and lives
When I'm not working with business book authors, I'm at my happiest walking, rockpooling, and reading (of course!). And also, that’s when I have my best book marketing ideas.
In Autholio, there'll be plenty of peer input. But every group also needs a guide. I host each session to keep things on track, offer advice and signpost additional resources, and gently keep authors accountable.
WHAT'S INSIDE AUTHOLIO
Autholio is not a course to work through or a programme to follow. It's a community whose heartbeat of activity creates a community rhythm - regular times alongside community discussions where you'll find other members (and me!), doing their book marketing work together.
Live weekly sessions, a monthly welcome for new members, and regular extra sessions for planning, book discussion, and connecting - see the full schedule in the FAQs here.
Adventure of the Month
There's one business book marketing topic to focus on each month, so members can delve deeper, get their questions answered, and get real work done on it.
We're starting by focusing on three main areas where business book authors consistently get stuck:
Growing your audience: finding and reaching the readers your book is actually for
Standing out clearly: knowing what makes your book stand out, and being able to say it clearly
Turning readers into business opportunities: what happens after someone finishes your book, and how that becomes visibility, leads, or income for your business
Community Discussion Spaces
Join in the group discussions any time with:
Introductions
Adventure of the Month - Group Marketing Topic/Focus
What are you working on - marketing accountability
‘Help! I'm stuck’
Wins & successes
Book Corner - our quarterly ‘Book Corner’ read
General chat
What Autholio Isn't
There's plenty of free advice out there on marketing a book, and it's worth reading. But it tends to tell you what to do without ever quite explaining how to do it, or where to go when you get stuck on it. Autholio picks up where that free advice runs out, with practical book marketing support, accountability, and community.
And it isn't a course or a programme with modules to complete. It's a community: a place to come and do the actual work, in the company of other business book authors doing the same thing, for as long as you need it.
There are also some excellent agencies and high-ticket programmes out there that’ll do your book marketing with you, or for you. Done well, that's exactly the right fit for some authors and some circumstances. Autholio isn't that kind of offer. It's for authors who want to understand their own book marketing, do the work themselves (or hand pieces of it to a VA), and keep it as a sustainable part of running their business, not a fully outsourced project or a second job.
There are some things we simply don't do here. We don't help you write your book, design your cover, format it, or upload it to publishing platforms. If you need that kind of help, we'll happily point you toward the right people for it.
When Should Business Book Marketing Start?
My answer is always the same: now.
Like planting a tree, the best time was yesterday, and the second-best time is today.
So where do YOU start?
Start Here
Choose Your Book Marketing Adventure
You’re writing & editing
The 100% best time to start marketing a business book is at concept and during early writing.
Weaving the marketing foundations into the writing process is like finding the river that waters the whole valley. It feeds everything downstream.
Your future readers, your message, and your business goals flow naturally through the book and its marketing, nourishing the whole thing from the inside out.
And that makes everything that follows so much easier.
You’re preparing to publish
If publication day is on the horizon, now is the time to act.
Getting everything in place in the run-up to publication, deploying it at the right moments, and then celebrating publication should feel like setting off on a bright, cloud-free morning, climbing a massive mountain, and feeling the thrill and excitement at the view from the summit.
If you are in this phase, you should have your marketing map and know how to use it, your marketing assets should be created, your systems should be in place, and everything should be moving smoothly. The summit is in sight.
You’re post publishing
If you published, but you feel like your book fell down a ravine, this is exactly the right time to start.
Many people find themselves here and you are definitely not alone.
What's needed now is a fresh plan and a new quest: to make your book work properly for your business. It's not too late!
Starting now is so much more rewarding for you personally and for your business than leaving your book, like a lone walking pole forgotten by a stile.
Join us as a Founding Member
Monthly membership: £25 per month (regular price will be £35 per month)
Annual membership: £250 per year (12 months for the price of 10 - regular price will be £350 per year)
This is the founding member rate, available while the community grows.
Founding Members are those who'd like to join early, enjoy all the benefits of the community, and help shape Autholio. The membership price is guaranteed to stay at the Founding Member price for as long as their membership remains continuous.
14 DAY MONEY BACK GUARANTEE
Try Autholio for 14 days. If it's not the right path for you, the boots don't fit, the view isn't what you hoped for, or you realise you'd rather be exploring somewhere else entirely, just let us know within those first 14 days and we'll refund you in full.
I’d like to say ‘no questions asked’ but I may ask why, just for feedback. But you don't have to answer.
What Authors Say
Here are some nice things that authors I've worked with one-to-one have said.
“I can count on Sally to point out considerations I hadn’t thought of, and to be a stimulating brainstorming partner. You truly understand and support the aims of the business.”
“I am so grateful that I was introduced to Sally as it has freed up time to focus on my writing. I would recommend her marketing services to new and established writers”
“Sally has a way to make the process feel easy without complexity and understandable as to how each step would lead to the next.”
“Really easy to work with and supportive. Great to have another pair of eyes look at what I do and offer.”
“Sally looked over my initial ideas and gave me lots of helpful suggestions aligned with my preferences and the kind of marketing I enjoy. She asked insightful questions to find out my overall goals and tailored her suggestions to fit. I now have a comprehensive, achievable and realistic book marketing plan that I’m looking forward to implementing.”
“Awesome. Easy going. Patient. Efficient!”
FAQs
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Live sessions are held online every Monday at 7pm UK time, for 60 minutes. Each weekly session is one of 3 formats: an open discussion on the month's topic, a working session, or a hot seat/Q&A.
There are also extra sessions on Thursdays at 6pm. These include a monthly welcome session for new members, quarterly planning and book discussion sessions, and an annual year in review.
All sessions are recorded and added to the community, except live coworking. As the community grows, we may add more sessions to meet demand.
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If you show up and do the work, yes you will make progress. If you join and then disappear like a hiker who took a wrong turn and was never seen again, then no.
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Yes, you can absolutely look online and buy books for more information. But information doesn't lace up your boots and get you out the door. That’s why Autholio isn’t about adding more information, it’s a place to get the book marketing work done. If you have gaps in your knowledge , we should be able to help with that or point you toward resources if we don’t have them in the membership.
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Not a question as such, but we get you. Being too busy to ‘do your marketing’ is why a clear plan can help and good company to get the tasks done in makes all the difference. Without them, busy people tend to set off full of good intentions, take three wrong turns, sit down for a rest, and somehow end up back at the car park.
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If your book is business-focused and you want it to work harder for your business, you're in the right place. If you work better as a hermit on a rock who needs no-one and nothing ever, you're probably not. If you're really not sure, email me with a quick outline of your book and situation and I'll be happy to honestly advise.
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That's exactly what the membership is here for, to help you figure out the best path, focus on what you're good at and enjoy, and keep you accountable in the company of cheerful fellow explorers. If you go AWOL for a short while looking for a snack or a jolly good cup of tea, we'll miss you. But you can come back refreshed and ready for the next hill/mountain/encounter with a bear. Just keep your membership up to date to keep the price you joined at.
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Honestly, if this is your concern then you've missed the point. This is the place to GET THE BOOK MARKETING DONE. Not do a programme, or just get more information. This is action. Getting up the hill, across the river, avoiding getting eaten by ants.
You've got a 14 day money back guarantee to use if you join and then fall off the edge of a kerb in the first two weeks. Other than that, all I can say is join if you want to get your book marketing done.
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No. No. And absolutely not. If you need that kind of help, we can point you in the right direction toward the specialists whose help you need.
Still here?
You've reached the bottom of the page. There is no more. If you have a question, email me at sally@moreinterestingmarketing.com
Otherwise it's decision time. Click away. Or take a deep breath, make like a hobbit heading out their front door, and go on an adventure - in good company.